A BENCHMARK
OF
MICE DESTINATIONS
OUR
APPROACH
Our study is focused on business tourism and specifically the services offered by destinations hosting international congresses. We performed a Benchmark conducted via an analysis grid applied to different cities to accurately study the offer proposed by these destinations. This grid will also allow us to analyze our destination offer.
OUR
SPONSOR
Founded in May 1991, the Bordeaux Convention Bureau is a nonprofit association promoting Bordeaux and its region as a business destination for meetings, incentive trips, congresses and exhibitions (MICE). The Bordeaux Convention Bureau is the main contact for corporate and association planners wanting to hold their congresses in the city. The BCB team will inform you on the best venues, service providers and activities and provide the best help.
ABOUT US
We are four Master students of Aménagement et Gestion des Equipements, Sites et Territoires Touristiques at Bordeaux Montaigne University. Since September 2015, we're working on a workshop on Business Tourism with Bordeaux Convention Bureau.
4 STUDENTS
MASTER AGEST
LONG TERM
WORKSHOP
OUR
DESTINATION INVENTORY
The first thing we did for this Benchmark was drawing up an analysis grid which will be applied to 16 selected cities. This grid includes 8 different analysis axes, their order is interchangeable. Developed in conjunction with the sponsor of the workshop, this tool is designed to analyze the services offered by competing destinations of Bordeaux in terms of business tourism.
OUR
BENCHMARK
After applying the analysis grid to our 16 cities, we have selected 6 cities which have specific and interesting services to offer on bussines tourism: Paris, Vienna, London, Lyon, Toulouse and Melbourne.
 PARIS |  VIENNA |  LONDON |  MELBOURNE |  LYON |  TOULOUSE |
|---|
OUR
TEAM
 Damien JOURDANAS |  Ricky MARDIANSYAH |  Raphaël VRIET |  Thomas LESCARRET |
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We can't wait to hear from you
Master AGEST
Bordeaux Montaigne University
Pessac, France